Don’t overlook the importance of your roasted coffee bags. The packaging you choose affects the freshness of your coffee, the efficiency of your own operations, how prominent (or not!) your product is on the shelf, and how your brand is positioned.
Four common types of coffee bags, and while there are a wide variety of coffee bags on the market, here are four types, each with a different purpose.
1,stand up bag
“Stand-up coffee bags are a very common type of coffee bag on the market,” Corina said, stressing that they tend to be less expensive than some others.
These bags are made of two panels and a bottom gusset, giving them a triangular shape. They also often have a resealable zipper that helps the coffee keep longer, even when the bag has been opened. This combination of low price and high quality makes stand-up bags a popular choice for small to medium-sized roasters.
The crotch at the bottom also allows the bag to stand on a shelf and has plenty of room for a logo. A talented designer can create an eye-catching bag with this style. Roasters can easily fill the coffee from the top. The wide opening makes operation easy and efficient, helping it to proceed quickly and smoothly.
2,flat bottom bag
“This bag is beautiful,” Corina said. Its square design makes it stand free, giving it a prominent shelf status and, depending on the material, a modern look. The MT Pak’s version also features pocket zippers, which Corina explains are “easier to reseal.”
Plus, with its side gussets, it can hold more coffee in a smaller bag. This, in turn, makes storage and transport more efficient and better suited to the environment.
This is the bag of choice for Gold Box Roastery, but Barbara also made sure they bought a bag with a valve “so the coffee can be degassed and aged the way it should”. Shelf life is her top priority. “Furthermore,” she adds, “the zipper allows [customers] to use a small amount of coffee and then reseal the bag so it stays fresh.” The only downside to the bag is that it’s more complicated to make, so it tends to be a little more expensive. Roasters need to weigh the advantages of brand and freshness versus cost and decide if it’s worth it.
3, side gusset bag
This is a more traditional bag and is still one of the most popular. It is also known as a side fold bag. It’s a sturdy and durable option that’s perfect for a lot of coffee. “When most customers choose this style, they need to pack many grams of coffee, like 5 pounds,” Collina told me.
These types of bags tend to have flat bottoms, which means they can stand on their own – when they have coffee inside. Corina points out that empty bags can only do so if they have a folded bottom.
They can be printed on all sides, making them easy to brand. They tend to cost less than other options. On the other hand, they don’t have zippers. Usually, they are closed by rolling or folding them and using tape or tin tape. While they’re easy to close this way, it’s important to remember that it’s not as effective as a zipper, so coffee beans don’t usually stay fresh for long.
4,Flat bag/pillow bag
These bags come in a variety of sizes, but the most common are single-serving packs. “If a roaster wants a small bag, like a sample of their customers, they can choose that bag,” Collina said.
While these bags tend to be small, they can be printed across their entire surface, providing a good opportunity for branding. However, keep in mind that this type of bag needs support to stay upright. For example, if you wish to display in a booth, you will need a multi-platform or booth.
Post time: Jun-02-2022